Meet the Marketplace: Jems
Meet Jems
At CLIMAX, we’re excited to introduce you to Jems—a female-founded, body-safe condom and lube brand that’s shaking up the safer sex aisle. Known as Gen Z’s favourite safer sex brand, Jems is on a mission to remove toxic stereotypes and harmful ingredients, creating products that make safer sex feel authentic, shame-free, and part of everyday wellness.
Tell us about your brand—what inspired you to create it, and what makes it unique?
Jems: Jems is a female-founded, body-safe condom and lube brand—and Gen Z’s favourite safer sex brand. The world has changed, but the condom aisle has not. We’ve removed all toxic stereotypes and harmful ingredients in an effort to change the way this generation feels about safer sex.
We’ve removed all toxic stereotypes and harmful ingredients in an effort to change the way this generation feels about safer sex.
Which of your products best represents your brand, and why?
Jems: Our ultra-thin condoms best represent who we are. They’re hypoallergenic, pH balanced, vegan, and gluten free. They’re triple-tested, scentless, and free of all the nasty additives—including fragrance, dyes, flavours, parabens, and glycerine. We are on a mission to make safer sex a shame-free part of everyday wellness!
What new or exciting product will you be showcasing at CLIMAX?
Jems: We’ve just launched our Jems Anywhere Body Wipes. They’re perfect before a hookup, after a workout, or anytime things get a little... steamy. Safe for sensitive skin, they’re pH balanced and hypoallergenic, refreshing and soothing. Infused with aloe and chamomile, they’re zero irritation, vulva- and bum-friendly!
What role do you believe pleasure plays in overall wellness?
Jems: At Jems, we see pleasure as a key part of overall wellness. It’s not just about feeling good in the moment—pleasure helps us connect with ourselves, reduce stress, and bring more joy into our daily lives. When we treat pleasure as essential to well-being, we open the door to healthier, happier living.
When we treat pleasure as essential to well-being, we open the door to healthier, happier living.
-Jems
Where can people connect with you?
Jems: You can find us at jemsforall.com, on Instagram and TikTok at @jemsforall, and in-store at Whole Foods, London Drugs, Metro, Well.ca, Healthy Planet, and Sobeys.
